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Helvetica

Written on October 13, 2007

Helvetica Film Still 01

Going to an amazing little indepandant cinema called the IFC Center I was able to catch a documentary called Helvetica. Which was well worth the look. However the experience that I had was what has left the largest impression on me.

The IFC is on west 4th street, right on the edge of the Village, and when I went to take a look it was the first session of the day. Usually the first session is a pretty small affair, but there were at least 20 – 30 of us in the cosy 100 seat cinema, it’s always more enjoyable to go to a film with a crowd. Being excited about seeing a film that I had thought that I would never get to see in a cinema I was already up for a good time, however before the film the IFC had it’s “Short Attention Span Cinema” program. Which is a series of short films put on before different features, the one today being a film called ‘D.I.Y’ by Royston Tan and was also a contributing factor to my very good mood. That and the flyer afterwards that I found for a series of midnight weekend screenings that the IFC is doing over the next few months! Welcome to New York!

Below is a still from the film Helvetica using as an example the signage on the NYC subways.

Helvetica Film Still 02

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