A car for the rest of the world.
Written on June 28, 2008
USA Today writes about Tata and it’s recent acquisition of Jaguar and Land Rover. Via Thomas P.M. Barnett’s blog who predicts Tata’s future place in the world economy:
Tata aims to produce for the bottom of the pyramid consumers, and all those sales will mean Tata becomes a global car kingpin. And global auto kingpins buy upscale brands to complete their offerings. This happens all the time in consumer goods industries, and it will happen here. It’s just that this time, it won’t be American companies in the lead, because car manufacturing tends to be driven by rising economic pillars, not mature ones.